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In times like these, it's smart to look for more cost-effective and efficient ways to market yourself and manage client relations. Thankfully, technology gives us many different options for better running our business. Here are several that we have recently implemented. If any of these are interesting to you and you'd like to learn more, let me know!

Creating Presentations - Putting Them Online: For a while now, I've recognized that we didn't have any ready-made visual presentations. If somebody were to call and ask us to present or speak to a group of people...we had nothing ready to go. So, we went ahead and created an effective presentation in Keynote (the Apple version of Powerpoint). We then converted it to video, split it into several parts and placed it on Youtube. This will expose us to the worldwide Youtube audience, and help boost traffic to our site (as well as boost our search engine optimization via the links and text associated with the videos). See our Youtube channel at http://www.youtube.com/conceptmediavideos. We'll also use Youtube for any videos we've created or videos related to our clients (like the WHAS story on Dr. Walker).

Online Project Management and CRM: We have now moved all of our client and project management to web-based software. This means higher security, data backups, scalability, and the ability to access our data securely from any computer.

Online Proofing: One of the most time-consuming aspects (for us and our clients) of doing design work is sending proofs back and forth via email. Cataloging versions with client feedback can get complex and leaves us open for errors. With our new online proofing system, our clients are notified via email of a new proof for them to review. They click on a link and are then directed to a website with the proof on screen. The client can then literally draw on the proof, make notes, and eventually approve of the proof. All versions and client feedback is cataloged by the system. We have just began using this with excellent feedback.

Online Estimating/Invoicing: Continuing with the online theme, we've also implemented a system that allows our clients to view their estimates and invoices online. Clients also now have the option of paying invoices with their debit/credit card directly... all via their account. 

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